What is the difference between SMO and SMM ? gradigmedia.com
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SOCIAL MEDIA OPTIMIZATION
SMO stands for social media optimization . In Social Media Optimization we optimize the social media profiles and content to increase visibility of the brand . Also increase engagement and effectiveness across social media platforms .
Steps to optimize your social media :
Define Your goals :
First you should know what you want to achieve ( awareness, leads ,reach ) etc.
Identify Your Audience :
Know your target audience , know their interest and behavior.
Optimize your profile :
Add your profile picture , Add bio ( create your brand’s own logo , use high quality pictures).
Content Planning :
Plan your own content about your niche in the forms of posters and videos. Make content according to the trends .
Posting and Scheduling :
Post regular contents on your profile for better engagement .
SOCIAL MEDIA MARKETING
Social Media Marketing helps to promote brands’ products or services and engage with customers .
